Project AJ117 was born in 2011 as a collaboration between designer Charlotte Vadum and the team from CPH Fashion Pool, bringing together knowledge and experience to create and follow commercial trends from the fashion industry.
Today, it is one of the fastest growing and best selling Danish brands.
The look is rough and casual with an exclusive feeling. The collection is garment dyed in a special process by hand called “cold dye” to achieve a unique appearance where all styles come out differently.
The colour shading and different tones come from the technique and in the selection of the blending of fabrics. Colour differences and imperfections are wanted and appreciated.